A digital experience is a personalized experience that provides employees, customers, business partners, and citizens with a single point of interaction with people, content, and applications anywhere, anytime, and from any device.

The IBM® Digital Experience is a platform that is used to build powerful contextual websites. The strengths of the platform include the ability to mix applications and web content into a coherent user experience. Developers can build upon a prescriptive standard to build reusable building bricks, which can be used by line-of-business (LOB) users in a flexible way. LOB users can assemble pages from these building bricks and from rich web content. The page creation is performed inline by easy drag-and-drop operations without requiring sophisticated IT skills.

This IBM Redbooks® publication describes how a team can build a website starting from a new installation of Digital Experience. The book provides examples of the basic tasks that are needed to get started with building a proof-of-concept (PoC) website example. The resulting example website illustrates the value and key capabilities of the Digital Experience suite, featuring IBM WebSphere® Portal and IBM Web Content Management.

The target audiences for this book include the following groups:

• Decision makers and solution architects considering Digital Experience as a platform for their internal or external facing website.
• Developers who are tasked to implement a PoC and must be enabled to start quickly and efficiently, which includes the integration of existing back-end systems.
• A wide range of IBM services and sales professionals who are involved in selling IBM software and designing client solutions that include Digital Experience.

Chapter 1. IBM Digital Experience overview

Chapter 2. Architecture of an IBM Digital Experience environment

Chapter 3. Getting started with IBM WebSphere Portal themes

Chapter 4. Building the website

Chapter 5. Lightweight development and integration options

Appendix A. Installing and connecting with IBM Digital Experience File Sync

Appendix B. Creating a custom theme

Appendix C. Additional material